VP/ Programming & Product Strategy

September 2009  To March 2012        

Leadership and operational responsibility for web content and product strategy for more than 20 magazine-branded sites and digital properties. Branded sites included Esquire, Cosmopolitan, Harper’s Bazaar, Marie Claire, Popular Mechanics, House Beautiful, Good Housekeeping and Seventeen. Digital properties included food, beauty and teen verticals. 

Primary responsibilities spanned content programming, site feature and design development, redesigns and product planning. Scope included network programming and concept development, photo, video and IA/UI/UX. 

Other responsibilities included social and SEO programming, e-commerce integration, forecasting, syndication support, RFP response and revenue program delivery. Sites were recognized for early implementation of HTML5 and multiplatform strategy. Tenure achieved extraordinary growth in audience and revenue.